Accessing eResources Remotely

Access to licensed library research materials (eResources) requires a special usernname/password combination.

To learn that username/password combination, login here, or call 318-869-5047.

Subject Guide: Business — Advertising/Marketing

To search the entire collection of print and electronic resources, go to e-Library.

Books in Print | Periodicals | Encyclopedias, Dictionaries, etc. | Subscription Databases | E-Journals | E-Books | Professional Associations | Other Online Resources

Books in Print: LC Call Numbers in Stacks

Range Subject
HC10 - HC1085 Economic Conditions
HF3000 - HF4055 Commerce by Country and Region
HF5410 - HF5482 Trade and Marketing
HF5801 - HF6182 Advertising

Periodicals in Print: Dewey Decimal Call Numbers

Location Title
650.5 Fast Company : 2003 to date
650.5 Harvard Business Review : 2003 to date
658.05 Inc. : 2003 to date
659.105 AdWeek :2003 to date

Encyclopedias, Dictionaries, etc.

Encyclopedia Britannica Online


Subscription Databases

Complete list of subscription databases

Academic Search Complete

Business Source Complete



Lexis-Nexis / Academic Universe

Regional Business News


Complete list of subscription e-journals

Other suggested e-journals and e-journal collections:

Electronic Full Text Journals (Search "Advertising" or "Marketing" or "Economics")

Advertising Age

Directory of Open Access Journals

Global Edge Business Knowledge

Web Marketing Today


Complete list of subscription e-books

Other suggested e-books and e-book collections:

A Basic Guide to Exporting

Directory of Open Access Books (DOAB)

Food Consumption, Prices And Expenditures, 1970-1997

Marketing and the Internet: Papers

Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureau

Monthly Retail Trade and Food Services. U.S. Census Bureau

National Academy Press

ThomasNet (requires registration)

University of California Press

Professional Associations

Academy of Marketing Science

American Marketing Association

Asian Pacific Economic Cooperation

Marketing Research Association (MRA)

Pacific Basin Economic Council

World Trade Organization

Other Suggested Online Advertising/Marketing Resources

Advertising Digital Collections at Duke University

Federal Reserve

Gallup Organization

IP (Intellectual Property) Awareness Assessment

International Marketing Statistics from the U.N.

Library of Congress: Virtual Reference Shelf

Marketing Virtual Library

Pew Research Center

Small Business Administration

United Nations Conference on Trade and Development

United National Department of Economic and Social Affairs

United States Department of Agriculture: Marketing & Trade

World Economic Situation and Prospects