Accessing eResources Remotely
Access to licensed library research materials (eResources) requires a special usernname/password combination.
To learn that username/password combination, login here, or call 318-869-5047.
Subject Guide: Business — Advertising/Marketing
To search the entire collection of print and electronic resources, go to e-Library.
Books in Print | Periodicals | Encyclopedias, Dictionaries, etc. | Subscription Databases | E-Journals | E-Books | Professional Associations | Other Online Resources
Books in Print: LC Call Numbers in Stacks
| Range | Subject |
|---|---|
| HC10 - HC1085 | Economic Conditions |
| HF3000 - HF4055 | Commerce by Country and Region |
| HF5410 - HF5482 | Trade and Marketing |
| HF5801 - HF6182 | Advertising |
Periodicals in Print: Dewey Decimal Call Numbers
| Location | Title |
|---|---|
| 650.5 | Fast Company : 2003 to date |
| 650.5 | Harvard Business Review : 2003 to date |
| 658.05 | Inc. : 2003 to date |
| 659.105 | AdWeek :2003 to date |
Encyclopedias, Dictionaries, etc.
• Encyclopedia Britannica Online
• Literati
Subscription Databases
Complete list of subscription databases
Lexis-Nexis / Academic Universe
E-Journals
Complete list of subscription e-journals
Other suggested e-journals and e-journal collections:
Electronic Full Text Journals (Search "Advertising" or "Marketing" or "Economics")
Directory of Open Access Journals
Global Edge Business Knowledge
E-Books
Complete list of subscription e-books
Other suggested e-books and e-book collections:
Directory of Open Access Books (DOAB)
Food Consumption, Prices And Expenditures, 1970-1997
Marketing and the Internet: Papers
Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureau
Monthly Retail Trade and Food Services. U.S. Census Bureau
ThomasNet (requires registration)
University of California Press
Professional Associations
American Marketing Association
Asian Pacific Economic Cooperation
Marketing Research Association (MRA)
Pacific Basin Economic Council
Other Suggested Online Advertising/Marketing Resources
Advertising Digital Collections at Duke University
IP (Intellectual Property) Awareness Assessment
International Marketing Statistics from the U.N.
Library of Congress: Virtual Reference Shelf
United Nations Conference on Trade and Development
United National Department of Economic and Social Affairs